How can organizations provide the right sales training to the
right sales people at the right time? This book is filled with a
diverse collection of case studies from top companies and
provides a practical road map and the proven tools for
organizations that want to implement a winning sales training
program. The book offers helpful techniques and tips on how
to successfully execute sales training with limited resources
and cut budgets. It provides how-to guidelines for successful
sales training in a down economy. It is written by 13 experts
who have experience selling and have managed sales people.
The contributors have combined experience of improving sales
performance of over 120 years. The book contributors are
Bob Rickert, Jim Graham, Teresa Hiatt, Michael Rockelmann,
Maria Edelson, Susan Onaitis, Susanne Conrad, Rick Wills,
Ken Phillips, Trish Uhl, Gary Summy, Lanie Jordan and Renie
McClay.
